I’m in my “love period” with the Byredo Blanche

I’m in love. Currently I’m in my “love period” with the Byredo Blanche EdP, and it’s a love that baffles me since this perfume is notably polarizing. I got my bottle of Blanche during my last visit to Stockholm, when I stopped by Byredo (  currently my favorite perfumery  in my book) for some postcards […]


I’m in love. Currently I’m in my “love period” with the Byredo Blanche EdP, and it’s a love that baffles me since this perfume is notably polarizing.

I got my bottle of Blanche during my last visit to Stockholm, when I stopped by Byredo (  currently my favorite perfumery  in my book) for some postcards and ended up buying the fragrance they were promoting at their flagship shop:  Blanche EdP. My nose works in mysterious ways but so far has never steered me wrong so if there was something about this white floral chypre that did not work for others, I should be prepared…

Before getting down to business let’s get to know this mysterious white beauty.

Byredo Blanche EdP is a chypre fragrance that focuses on the floral aspect, with an exquisitely light heart of jasmine and ylang-ylang. Vetiver adds depth to its green side, while sandalwood creates sensual warmth. A creamy musk accord adds texture before the dry down brings touches woodiness.

I’m in love. Currently I’m in my “love period” with the Byredo Blanche EdP, and it’s a love that baffles me since this perfume is notably polarizing.

Blanche offers three forms of application: body lotion (100mL), Eau de Parfum (30mL) and refillable travel spray (10mL). The first one has not been tested by me yet but will be used as soon as it gives me reason to do so; for now I’m loving theau de parfum version and the travel spray, and I’m enjoying both equally.

While Byredo Blanche EdP is an Eau de Parfum concentration (30% vol.), its sillage and lasting power are not as strong as those of most mainstream releases so this bottle can last you a whole year if used daily. Also the price tag is just right for such a luxury item: $125 USD/€105 EUR or £90 GBP .

What works for me in Blanche EdP is that it’s all about white flowers with just enough warmth to lift them up from their slightly too “icy” state; also the dry down adds just the right amount of deepness to keep things interesting while staying true to its light hearted nature. A few words of warning before you run to your next shopping spree, though.

Blanche is a very clean smell that I’ve been told might smell like dryer sheets or laundry detergent for some people and since it doesn’t contain the heavy dose of spices and vanilla usually used as fixatives in mainstream perfumery, it can create a “closed” atmosphere around its wearer with those who don’t appreciate the fine arts.

Having said this, I’ve also noticed  that Blanche EdP reveals more depth on my skin than on paper so if you tested it and thought differently, maybe give your sample another try by applying it somewhere else other than your forearm.

Byredo Blanche EDP’s opening is crisp white flowers and green notes; I detect aldehydes and ylang-ylang as the first notes. You definitely need to give this fragrance at least 30 minutes to completely settle on your skin, though, as it is one of those perfumes that turns into something else after you leave its “comfort zone.”

At this stage I smell white flowers with an almost astringent quality (the closest description I can come up with), and green garden mint that creates a beautiful contrast and helps lift up the rest of the composition from being too heavy or overwhelming. As Blanche dries down the freshness remains but gets smoother courtesy of creamy musk which also adds warmth without altering its nature. In my humble opinion vetiver here is not loud enough but considering that its main role is to add depth, it fulfills this task nonetheless.

Lasting power is remarkable when compared with mainstream perfumes (6-8 hours) but could be better when factoring in the quality of the fragrance itself; sillage is much lower than you would expect from an Eau de Parfum concentration.

I’ve read some reviews where people compare Byredo Blanche EdP to other fragrances like Estee Lauder Pleasures Bloom (which I don’t own) or even Hermès Un Jardin sur le Nil (which smells cold to me). Having tested both I can say that they’re very different; while all three share white flowers in common, only Pleasures Bloom has the carnal warmth needed to compete with Blanche’s green freshness.

Byredo Blanche EdP is, I believe, a perfume for young girls or teenagers who are just entering the world of luxury perfumery and want to smell clean without being too musky or mature. It has all the “right” elements but it lacks personality so if you’re not into white flowers then this fragrance will be just another face in your crowd. I can see myself buying a full size bottle for my little daughter as soon as she turns 14 (yes, that’s how young I think this fragrance can be worn with elegance); right now she still prefers fruity smells like those by Oribe .

What do you think about Byredo Blanche EdP? Did you try it and did it have a different effect on you compared to how it performs on me?

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