From the title, you will understand that we are talking about beauty, and when it comes to ethical responsibility and affordable price, usually one excludes the other. Instead, even in Italy, it has begun to depopulate a brand that combines both aspects: NYX cosmetics.
NYX Cosmetics, the company
NYX cosmetics was built by a South Korean immigrant named Toni Ko: he arrived in New York in 1999 at the age of 13, and at the age of 25 moved to Los Angeles, where he lived with his parents and founded, at a very young age, his own company. After the Greek goddess of the night, NYX cosmetics has named a name that sounds classy, mysterious, and fascinating. The incredible success that NYX cosmetics has had in a short time has meant that in 201ovenisse purchased by L’Oreal.
The rise to success of this company and the point at which it has arrived is admirable. NYX started as a brand reserved for beauty professionals, among whom it was particularly famous for its long-lasting products. The general public was immediately won over a few years later by its famous jumbo eye and lip pencils: a must-have that cost just $1.99 apiece.
The great merit of NYX cosmetics was to have done it on its own, even in research and development. However, the marketing side has not been outdone: low prices and targeted campaigns involving famous vloggers have meant that despite the economic crisis in 2014, earned more than $ 500 million.
NYX Cosmetics started as a jumbo pencil company but now boasts hundreds of top-rated products worldwide, from lip products to hand care. The most significant advantage that we can read on the various online reviews left on the site is undoubtedly the quality/price ratio. What we read most is that these are professional products sold at department store prices. It is true.
The NYX cosmetics and their prices
In its wide range intended for the European market, we see that the most expensive product is a palette with over 50 colors that do not exceed 70€. Other well-known cosmetic brands allow the purchase of eye kits or lip kits with no more than three items for the same amount.
A significant difference indeed. Most of the products do not exceed € 10 and, both online and from specialized retailers, there are often convenient offers for the purchase of several products at once. Obviously, as the quality is high, we can’t compare these PinkPanda cosmetics to pharmaceutical ones. Still, we know that a test of tolerance to the composition wouldn’t cost us more than 10€.
What are the products of NYX Cosmetics?
NYX cosmetics are for the lips: lip gloss, liner, and lipstick, available in pencil or liquid form.
For the face: there are blushes, bronzers, concealers, foundations, contouring palettes, primers, and fixers. The concealer and base come in twelve different colors, one for each skin tone.
As for the eyes: mascara, eyeliner, eye shadow (both liquid and pencil), eyebrow pencils, eyebrow gel, eyebrow powder, and false eyelashes.
NYX cosmetics’ best-selling products are liquid lipsticks, eye shadow palettes, and liquid illumination for contouring. Most of these best-sellers come in lots of fun colors and shades. Unlike other makeup lines, NYX also has most of its products in versions containing glitter for added sparkle.
NYX Cosmetics: cruelty-free
It might seem like a strong statement without extensive research, but the study in question was done by PETA, who proudly announced that NYX Cosmetics is cruelty-free.
As far as vegan products go, a quick Google search showed that hundreds of NYX products are vegan. NYX cosmetics makeup brushes and sponges are entirely plant-based. Although this came up in a few targeted searches, it is not one thing this company focuses on the most. It takes great care to reiterate ethicality and sustainability, and responsibility to workers. However, all products are responsibly accompanied by the ingredient list for anyone who wants to delve into the composition.