Personalized corporate gifts, as the name suggests, are meant to promote business and increase sales. These gifts are usually engraved with your name, logo, phone number, and other business details.
Promotional gifts for customers and clients are usually distributed to promote a specific business activity such as a new product launch, new event, upcoming consortium, or special discount.
They are a proven marketing strategy used by most businesses. These gifts are often inexpensive and are everyday items such as pens, key rings, t-shirts, mugs, coasters, mugs, and calendars. The main goal of these gifts is to create a brand impression in the mind of the person receiving them. However, nowadays most companies focus on providing personalized gift items containing their brand and logo to create a lasting impression on the customer. Many even rely on artificial intelligence to select and curate classy personalized promotional gifts for customers and clients.
How can personalized corporate gifts and customers help a business?
Promotional gifts are the most effective way to promote a business. They have been used for decades. Studies suggest 94% of customers remember every time they receive a promotional gift. Interestingly, 85% of people who receive promotional gifts engage in business with the brand from which they received them.
Put simply, people love to receive promotional gifts and remember those gifts even after some time. People also refer their friends and family to those companies from which they receive promotional gifts.
When they are present of good quality they have a better impact on customers.
However, corporate gifts should ideally be in daily use to help customers see your brand name more frequently while keeping your brand active in their minds for a longer duration.
What are the effects of personalized corporate gifts?
1. Instant brand recognition
When a customer frequently sees an item with your logo on it, it gets etched into their brain, leading to brand recall. A promotional gift for customers they keep in their homes and offices will have a big impact by creating an imprint of your brand on their minds.
If they received a branded promotional gift, the impact would obviously be stronger.
2. Effective advertising
An advertisement in the form of a TV commercial, newspaper clippings, billboards, or even social media posts lasts for a few seconds. They pass as soon as we change the TV channel or scroll the page or pass the billboard or scroll down on our smartphone. However, a promotional gift becomes part of a customer’s daily life where they see your brand name every time they use the gift. Promotional gifts create a tangible bond and make your brand name memorable for the user.
3. Build brand loyalty
Customers love to feel valued. Sending your customers branded luxury items as gifts would be a great way to make them feel appreciated. Brands often make the mistake of choosing items that are too cheap to send to their customers.
Inexpensive items are fine for trade shows, but when you want to send gifts to major customers or customers, always choose quality products. This will give you better returns. Useful and luxurious gifts would help create a connection between the company and the customer and would have a positive impact on your business.
The right gift at the right time would have the greatest impact. Therefore, it is essential to carefully choose the occasions to distribute gifts.
Alternative ways to use personalized corporate gifts
Replace business cards.
- After the pandemic, the world has become largely virtual. Business cards are gradually losing importance due to the “social distancing” rules.
- However, it is important to contact a prospect with your business details, contact number, etc.
- So instead of sending a business card that would languish in your drawers, send them a personalized gift with your particular name, logo, and contact.
- They will identify you immediately when you communicate later.
Attract your customer’s attention to organize the first meeting with a promotional gift. Send corporate gifts tailored to individual tastes and tastes to attendees of these meetings.
Invitation to launch new products
If you’re launching a new product or service, let your customers and loyal customers know. Send them a personalized gift with a handwritten note to let them know about the product. If you’re having a launch party, invite your customers with a personalized gift that contains information.